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Levi’s is holding a video contest on Facebook to find the first online “face and voice” of Levi’s womenswear, who will be known simply as “Levi’s Girl.” Aspiring virtual spokeswomen of the American denim and casual wear manufacturer are asked to submit a 1-2 minute video via the company’s Facebook app explaining why they would be the perfect fit for the role, which involves reaching out and engaging with Levi’s female fan base on Facebook and Twitter . Video submissions will be accepted until June 20. “Last year, we empowered the ‘Levi’s Guy’ -– our social media coordinator –- to be the voice of the Levi’s brand to our Facebook community,” recounted Director of Women’s & Digital Marketing Kristin Bannister.
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