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DESPITE the feverish attention on box-office results each weekend, the truth is that Hollywood stopped relying on the multiplexes to make money a long time ago. For over a decade, a motion picture’s caboose — DVD sales — has been the driver of its profitability. … At least for the moment, Hollywood is heading back to the days when the theatrical run of a film was actually important for more reasons than serving as a marketing platform for home video
